Digital marketing refers to the use of online channels and technologies to promote products or services. It includes strategies like search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising (PPC).

Why It Matters:

Reaches a global audience

Cost-effective compared to traditional methods

Allows targeted marketing based on user behavior and demographics

Results are measurable and trackable

Key Areas to Know:

SEO – Improves your website’s visibility in search results.

Content Marketing – Builds trust and engagement through useful content.

Social Media Marketing – Promotes your brand and interacts with users.

Email Marketing – Delivers personalized messages directly to users.

PPC – Paid ads that generate traffic quickly.

Current Trends (2025):

Greater use of AI in automation and personalization

Short-form video content is more effective

Privacy changes are shifting focus to first-party data

Voice and visual search are growing

Digital marketing is constantly changing. Learning the basics and staying updated on trends is key for success.